UFC welterweight champion Islam Makhachev has given a straightforward message to Russian fighter Rinat Fakhretdinov after the news that the UFC chose not to renew his contract. Despite remaining unbeaten in the promotion, Fakhretdinov’s departure highlights that winning fights isn’t the only thing that matters at the highest level of MMA.
Fakhretdinov Leaves UFC Despite Undefeated Record
Rinat Fakhretdinov finished his UFC run with a 6‑0‑1 record, including a quick knockout in his last fight. Even with this unbeaten streak, the UFC decided not to bring him back. The decision shows that staying in the UFC requires more than just results in the cage; it also depends on factors like communication skills, media presence, and marketability.
Makhachev’s Take on UFC Success
Islam Makhachev, a two-division UFC champion, weighed in on the situation. He explained that fighters need more than just wins to maintain their place in the promotion. Being able to communicate, build a personality, and engage with the broader audience are all important. According to Makhachev, the UFC wants fighters who can compete at the highest level and connect with fans worldwide.
“The UFC doesn't need guys who just beat everyone and stay quiet. Learn English, learn how to sell yourself, learn how to be interesting to the public.”
— Octagon Pulse | UFC MEDIA🚨 (@OctagonPulse) December 27, 2025
Islam Makhachev reacts to Rinat Fakhretdinov's departure from the UFCpic.twitter.com/raIAMQipEn
Fakhretdinov Responds
Fakhretdinov responded calmly to the UFC’s decision, emphasizing that he wasn’t fired but simply not re-signed due to factors beyond his control. He stated that he remains focused on his career and has received offers from other organizations. He also expressed no hard feelings toward the UFC, framing the situation as part of the professional nature of the sport.
His response shows maturity and professionalism, highlighting that fighters often have to navigate the business side of MMA while continuing to develop their careers elsewhere.
Rinat Fakhretdinov adressed not being re-signed by the UFC after his contract has expired.👇 pic.twitter.com/t0dXwZSOfi
— PAM (@ParamPam1990) December 23, 2025
The Business Side of MMA
Makhachev’s comments and Fakhretdinov’s response together reflect the business realities of the UFC. While performance inside the cage is critical, fighters also need to maintain a public profile, communicate effectively, and show marketability. MMA is not just a sport, it’s also a business where fighters’ careers can be shaped by factors outside of fighting ability.
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